{"id":99504,"date":"2022-08-03T08:24:07","date_gmt":"2022-08-03T12:24:07","guid":{"rendered":"https:\/\/www.solarpowerworldonline.com\/?p=99504"},"modified":"2022-08-03T08:24:07","modified_gmt":"2022-08-03T12:24:07","slug":"colossus-builds-web-marketplace-to-connect-solar-installers-and-residential-customers","status":"publish","type":"post","link":"https:\/\/www.solarpowerworldonline.com\/2022\/08\/colossus-builds-web-marketplace-to-connect-solar-installers-and-residential-customers\/","title":{"rendered":"Colossus builds web marketplace to connect solar installers and residential customers"},"content":{"rendered":"

To address an expanding solar market, Colossus<\/a>, a technology company, has developed an online solar leads marketplace that can connect PV contractors with interested residential customers.<\/p>\n

\"\"

Credit; Colossus<\/p><\/div>\n

“The solar market is growing at a tremendous pace and installers are faced with many challenges including rising customer acquisition costs and fierce competition,” said Heather Griffin, Colossus Co-CEO. “As a company focused on helping businesses grow, we provide qualified solar leads along with expert consultation to help improve campaign performance so our partners can close more solar deals.”<\/p>\n

Colossus generates traffic and sales leads through its proprietary websites and landing pages. It provides access to leads through an affiliate network of partners that follow permission-based lead acquisition models.<\/p>\n

“In under a year, we’ve utilized the help of Colossus to add significant numbers of appointments and sales for our field reps,” said Colleen Butterfield, VP of customer acquisition at ADT Solar, a rooftop solar installer. “I have confidence in the Colossus Marketplace and the real-time digital leads we’ve acquired enable us to reach new, qualified homeowners so our sales team has more opportunities to sell and close with the right prospects.”<\/p>\n

News item from Colossus<\/p>\n","protected":false},"excerpt":{"rendered":"

To address an expanding solar market, Colossus, a technology company, has developed an online solar leads marketplace that can connect PV contractors with interested residential customers. “The solar market is growing at a tremendous pace and installers are faced with many challenges including rising customer acquisition costs and fierce competition,” said Heather Griffin, Colossus Co-CEO.…<\/p>\n","protected":false},"author":19854,"featured_media":99505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[640,5117,16,5118,551],"tags":[5445],"yoast_head":"\nColossus builds web marketplace to connect solar installers and residential customers<\/title>\n<meta name=\"description\" content=\"To address an 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