{"id":99209,"date":"2022-07-27T07:59:05","date_gmt":"2022-07-27T11:59:05","guid":{"rendered":"https:\/\/www.solarpowerworldonline.com\/?p=99209"},"modified":"2022-07-05T13:47:00","modified_gmt":"2022-07-05T17:47:00","slug":"arizona-installer-transforms-negative-personal-experience-into-better-solar-service","status":"publish","type":"post","link":"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/","title":{"rendered":"Arizona installer transforms negative personal experience into better solar service"},"content":{"rendered":"<p>When life handed Val Berechet the biggest lemon, he turned it into a thriving lemonade business. After an awful personal experience trying to go solar in 2014, Berechet was inspired to fill a void and formed a successful solar sales company in Arizona.<\/p>\n<p>\u201cOriginally I wanted solar on my house, but whatever I get into, I get really into,\u201d said Berechet, president of <strong>Sunsolar Solutions (No. 124\u00a0on the <a href=\"https:\/\/www.solarpowerworldonline.com\/2022-top-solar-contractors\/\">2022 Top Solar Contractors list<\/a>).<\/strong><\/p>\n<p><a href=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-99212\" src=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar-1-500x325.jpg\" alt=\"\" width=\"500\" height=\"325\" srcset=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar-1-500x325.jpg 500w, https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar-1-368x238.jpg 368w, https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar-1.jpg 770w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a>His journey with solar started eight years ago when he decided to invest in a 12.4-kW system for his roof. Berechet received quotes from several companies and got positive referrals for the installer he ultimately chose. But the company\u2019s flaws started showing right away. Permits took too long to be pulled, and then inspections failed several times.<\/p>\n<p>During the eight-month process, Berechet reviewed the solar plans, studied NEC requirements, found that the conduit size was incorrect and mounts completely missed trusses, leaving holes visible from the attic. He fired the installation company and tore everything off the roof himself.<\/p>\n<p>Over the next two weeks, he reinstalled the solar array with a friend using the knowledge he gained through the disastrous first go-around. Berechet\u2019s installation passed inspection and is still running strong today.<\/p>\n<p>He said the experience conjured two emotions: irritation and motivation.<\/p>\n<p>\u201cI was angry that a contractor would disrespect a customer and their home this way, hacking up the roof and leaving holes,\u201d Berechet said. \u201c[I also had this] feeling of motivation that this can be done better. From there, I set out to start a solar company.\u201d<\/p>\n<p><a href=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-99211\" src=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar2-500x325.jpg\" alt=\"\" width=\"500\" height=\"325\" srcset=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar2-500x325.jpg 500w, https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar2-368x238.jpg 368w, https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar2.jpg 770w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a>Since 2015, <a href=\"https:\/\/www.sunsolarsolutions.com\/\">Sunsolar Solutions<\/a> has helped over 8,000 customers go solar by providing honest quotes, educating communities and only working with respected installers. Sunsolar Solutions was a big partner in Arizona with major residential contractor <a href=\"https:\/\/www.solarpowerworldonline.com\/suppliers\/titan-solar-power\/\">Titan Solar Power<\/a> before Sunsolar took installations in-house in 2021.<\/p>\n<p>\u201cWe were finally able to combine everything we had learned from years of doing sales and customer experience management with the actual installation to guarantee the customer is getting the best experience possible, from how solar is explained and sold, to how the project is managed, to how the installation is done,\u201d Berechet said. \u201cOur company has long been a proponent of selling solar with truth and transparency. We believe you can have massive growth and success while doing it with integrity.\u201d<\/p>\n<p>The company has grown in a short time to over 100 employees, and Berechet said that with Sunsolar\u2019s honest approach to solar, there\u2019s no limit to the growth that\u2019s possible.<\/p>\n<p>\u201cWe preach about doing something the right way, even if the customer doesn\u2019t know about it. The customer might not even appreciate the work that you\u2019re doing, but that doesn\u2019t mean you shouldn\u2019t do it,\u201d he said. \u201cThere are some companies out there that are \u2018ABC Solar\u2019 for a couple years and then they\u2019re \u2018XYZ Solar,\u2019 always changing their names because they\u2019re running away from their problems. We\u2019ve been around seven years and we want to be around for another 25. And the only way you can do that is by doing things the right way.\u201d<\/p>\n<hr \/>\n<p><em>This story was featured exclusively in our 2022 Top Solar Contractors issue. <a href=\"https:\/\/www.solarpowerworldonline.com\/top-solar-contractors\/\">See the issue and full list of top U.S. solar installers here.\u00a0<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When life handed Val Berechet the biggest lemon, he turned it into a thriving lemonade business. After an awful personal experience trying to go solar in 2014, Berechet was inspired to fill a void and formed a successful solar sales company in Arizona. \u201cOriginally I wanted solar on my house, but whatever I get into,&hellip;<\/p>\n","protected":false},"author":1401,"featured_media":99212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[3004,5118,3943,5423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arizona installer transforms negative personal experience into better solar service<\/title>\n<meta name=\"description\" content=\"When life handed Val Berechet the biggest lemon, he turned it into a thriving lemonade business. After an awful personal experience trying to go solar in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arizona installer transforms negative personal experience into better solar service\" \/>\n<meta property=\"og:description\" content=\"When life handed Val Berechet the biggest lemon, he turned it into a thriving lemonade business. After an awful personal experience trying to go solar in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Solar Power World\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SolarPowerWorld\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T11:59:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-05T17:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kelly Pickerel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solarkellyp\" \/>\n<meta name=\"twitter:site\" content=\"@SolarPowerWorld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelly Pickerel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/\",\"url\":\"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/\",\"name\":\"Arizona installer transforms negative personal experience into better solar service\",\"isPartOf\":{\"@id\":\"https:\/\/www.solarpowerworldonline.com\/#website\"},\"datePublished\":\"2022-07-27T11:59:05+00:00\",\"dateModified\":\"2022-07-05T17:47:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.solarpowerworldonline.com\/#\/schema\/person\/6f941a69e40d7cb71df74979910822c6\"},\"description\":\"When life handed Val Berechet the biggest lemon, he turned it into a thriving lemonade business. After an awful personal experience trying to go solar in\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.solarpowerworldonline.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Arizona installer transforms negative personal experience into better solar service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solarpowerworldonline.com\/#website\",\"url\":\"https:\/\/www.solarpowerworldonline.com\/\",\"name\":\"Solar Power World\",\"description\":\"Covering the world of solar power technology, development and installation.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solarpowerworldonline.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solarpowerworldonline.com\/#\/schema\/person\/6f941a69e40d7cb71df74979910822c6\",\"name\":\"Kelly Pickerel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.solarpowerworldonline.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b49df95db1aa5f32aa6263152ba8ceda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b49df95db1aa5f32aa6263152ba8ceda?s=96&d=mm&r=g\",\"caption\":\"Kelly Pickerel\"},\"description\":\"Kelly Pickerel has over a decade of experience reporting on the U.S. solar industry and is currently editor in chief of Solar Power World.\",\"sameAs\":[\"https:\/\/www.solarpowerworldonline.com\",\"https:\/\/www.facebook.com\/SolarPowerWorld\/\",\"https:\/\/www.instagram.com\/solarpowerworld\/\",\"https:\/\/www.linkedin.com\/in\/kellypickerel\/\",\"https:\/\/twitter.com\/solarkellyp\"],\"url\":\"https:\/\/www.solarpowerworldonline.com\/author\/kpickerel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Arizona installer transforms negative personal experience into better solar service","description":"When life handed Val Berechet the biggest lemon, he turned it into a thriving lemonade business. After an awful personal experience trying to go solar in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/","og_locale":"en_US","og_type":"article","og_title":"Arizona installer transforms negative personal experience into better solar service","og_description":"When life handed Val Berechet the biggest lemon, he turned it into a thriving lemonade business. After an awful personal experience trying to go solar in","og_url":"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/","og_site_name":"Solar Power World","article_author":"https:\/\/www.facebook.com\/SolarPowerWorld\/","article_published_time":"2022-07-27T11:59:05+00:00","article_modified_time":"2022-07-05T17:47:00+00:00","og_image":[{"width":770,"height":500,"url":"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2022\/07\/sunsolar-1.jpg","type":"image\/jpeg"}],"author":"Kelly Pickerel","twitter_card":"summary_large_image","twitter_creator":"@solarkellyp","twitter_site":"@SolarPowerWorld","twitter_misc":{"Written by":"Kelly Pickerel","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/","url":"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/","name":"Arizona installer transforms negative personal experience into better solar service","isPartOf":{"@id":"https:\/\/www.solarpowerworldonline.com\/#website"},"datePublished":"2022-07-27T11:59:05+00:00","dateModified":"2022-07-05T17:47:00+00:00","author":{"@id":"https:\/\/www.solarpowerworldonline.com\/#\/schema\/person\/6f941a69e40d7cb71df74979910822c6"},"description":"When life handed Val Berechet the biggest lemon, he turned it into a thriving lemonade business. After an awful personal experience trying to go solar in","breadcrumb":{"@id":"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.solarpowerworldonline.com\/2022\/07\/arizona-installer-transforms-negative-personal-experience-into-better-solar-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.solarpowerworldonline.com\/"},{"@type":"ListItem","position":2,"name":"Arizona installer transforms negative personal experience into better solar service"}]},{"@type":"WebSite","@id":"https:\/\/www.solarpowerworldonline.com\/#website","url":"https:\/\/www.solarpowerworldonline.com\/","name":"Solar Power World","description":"Covering the world of solar power technology, development and installation.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solarpowerworldonline.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.solarpowerworldonline.com\/#\/schema\/person\/6f941a69e40d7cb71df74979910822c6","name":"Kelly Pickerel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.solarpowerworldonline.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b49df95db1aa5f32aa6263152ba8ceda?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b49df95db1aa5f32aa6263152ba8ceda?s=96&d=mm&r=g","caption":"Kelly Pickerel"},"description":"Kelly Pickerel has over a decade of experience reporting on the U.S. solar industry and is currently editor in chief of Solar Power World.","sameAs":["https:\/\/www.solarpowerworldonline.com","https:\/\/www.facebook.com\/SolarPowerWorld\/","https:\/\/www.instagram.com\/solarpowerworld\/","https:\/\/www.linkedin.com\/in\/kellypickerel\/","https:\/\/twitter.com\/solarkellyp"],"url":"https:\/\/www.solarpowerworldonline.com\/author\/kpickerel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/posts\/99209"}],"collection":[{"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/users\/1401"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/comments?post=99209"}],"version-history":[{"count":0,"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/posts\/99209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/media\/99212"}],"wp:attachment":[{"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/media?parent=99209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/categories?post=99209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solarpowerworldonline.com\/wp-json\/wp\/v2\/tags?post=99209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}