{"id":96593,"date":"2021-11-12T09:00:19","date_gmt":"2021-11-12T14:00:19","guid":{"rendered":"https:\/\/www.solarpowerworldonline.com\/?p=96593"},"modified":"2021-11-15T13:40:01","modified_gmt":"2021-11-15T18:40:01","slug":"the-ultimate-guide-to-generating-solar-leads-advanced-solar-marketing","status":"publish","type":"post","link":"https:\/\/www.solarpowerworldonline.com\/2021\/11\/the-ultimate-guide-to-generating-solar-leads-advanced-solar-marketing\/","title":{"rendered":"The ultimate guide to generating solar leads | Advanced Solar Marketing"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-96598\" src=\"\/wp-content\/uploads\/2021\/11\/aurora-sponsored-featured-image-november2021-article1.jpg\" alt=\"\" width=\"770\" height=\"500\" srcset=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2021\/11\/aurora-sponsored-featured-image-november2021-article1.jpg 770w, https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2021\/11\/aurora-sponsored-featured-image-november2021-article1-500x325.jpg 500w, https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2021\/11\/aurora-sponsored-featured-image-november2021-article1-368x238.jpg 368w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><em><strong>By Jon Franke, Blog Editor, <a href=\"https:\/\/www.aurorasolar.com\/\" target=\"_blank\" rel=\"noopener\">Aurora Solar<\/a><\/strong><\/em><\/p>\n<p>Demand for solar is expanding and companies young and not-so-young are scrambling to carve a niche for themselves. With all the competition, it can be difficult to stand out from the crowd and get potential customers \u2014 aka leads \u2014 to consider your business.<\/p>\n<p>The process of generating leads is, in fact, one of the most challenging aspects of getting started in solar sales and installation. And with the average cost of solar leads approaching $2,000 in some areas, it\u2019s critical to get it right.<\/p>\n<p>There are two basic ways to get leads: generating your own and buying them.<\/p>\n<p><a style=\"font-size: 20px; font-weight: bold; background-color: #ffffff;\" href=\"https:\/\/www.aurorasolar.com\/blog\/the-ultimate-guide-to-generating-solar-leads-advanced-solar-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Read the full story on Aurora Solar\u2019s website.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jon Franke, Blog Editor, Aurora Solar Demand for solar is expanding and companies young and not-so-young are scrambling to carve a niche for themselves. With all the competition, it can be difficult to stand out from the crowd and get potential customers \u2014 aka leads \u2014 to consider your business. The process of generating&hellip;<\/p>\n","protected":false},"author":20220,"featured_media":96598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[4222],"tags":[3232],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ultimate guide to generating solar leads<\/title>\n<meta name=\"description\" content=\"Solar sales: Game changing tech \u2014 The ultimate toolkit for streamlining solar sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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