{"id":101979,"date":"2023-03-18T13:04:51","date_gmt":"2023-03-18T17:04:51","guid":{"rendered":"https:\/\/www.solarpowerworldonline.com\/?p=101979"},"modified":"2023-04-18T13:57:29","modified_gmt":"2023-04-18T17:57:29","slug":"solar-sales-objections-throwdown-solar-financing-rates-are-too-high-right-now","status":"publish","type":"post","link":"https:\/\/www.solarpowerworldonline.com\/2023\/03\/solar-sales-objections-throwdown-solar-financing-rates-are-too-high-right-now\/","title":{"rendered":"Solar Sales Objections Throwdown: \u201cSolar financing rates are too high right now\u201d"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/uploads\/2023\/03\/aurora-sponsored-featured-image-march2023-article2.jpg\" alt=\"\" width=\"770\" height=\"436\" class=\"aligncenter size-full wp-image-101988\" srcset=\"https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2023\/03\/aurora-sponsored-featured-image-march2023-article2.jpg 770w, https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2023\/03\/aurora-sponsored-featured-image-march2023-article2-500x283.jpg 500w, https:\/\/www.solarpowerworldonline.com\/wp-content\/uploads\/2023\/03\/aurora-sponsored-featured-image-march2023-article2-368x208.jpg 368w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>\u201cWe are moving at light speed from the lowest interest rate environment, I think, in any of our lifetimes to what is certainly the highest in decades,\u201d explains Mike Gilroy, CEO of Sungage Financial.<\/p>\n<p>These high interest rates \u2014 basically, the cost of borrowing money \u2014 make big purchases, such as solar, trickier. But it doesn\u2019t mean solar isn\u2019t still a great investment for homeowners. It just means solar salespeople need to get more creative, and deliver more knowledge to make sure potential customers understand solar\u2019s benefits, even with high interest rates.<\/p>\n<p><a style=\"font-size: 20px; font-weight: bold; background-color: #ffffff;\" href=\"https:\/\/aurorasolar.com\/blog\/solar-objections-throwdown-solar-financing-rates-are-too-high-right-now\/\" target=\"_blank\" rel=\"noopener\"><strong>Read the full story on Aurora Solar\u2019s website.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe are moving at light speed from the lowest interest rate environment, I think, in any of our lifetimes to what is certainly the highest in decades,\u201d explains Mike Gilroy, CEO of Sungage Financial. These high interest rates \u2014 basically, the cost of borrowing money \u2014 make big purchases, such as solar, trickier. But it&hellip;<\/p>\n","protected":false},"author":20220,"featured_media":101988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[4222],"tags":[3232],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Solar Sales Objections Throwdown: \u201cSolar financing rates are too high right now\u201d<\/title>\n<meta name=\"description\" content=\"\u201cWe are moving at light speed from the lowest interest rate environment, I think, in any of our lifetimes to what is certainly the highest in decades,\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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